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5G Evolution: Impact on IoT & Smart Cities

The Evolution of 5G and Its Impact on IoT and Smart Cities The advent of 5G technology is revolutionizing connectivity, promising faster speeds, lower latency, and the capacity to connect billions of devices simultaneously. As 5G networks expand worldwide, their influence on the Internet of Things (IoT) and the development of...

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Generative AI and Its Business Impact

Introduction Generative AI is setting new standards for business transformation in 2025. At Pure Technology, generative AI solutions are not just a trend—they’re core to how we empower our clients to automate, innovate, and scale faster than ever. Why Generative AI Matters Now The rapid evolution of generative engines—like large language models, AI...

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How DevOps Automation is Shaping the Future of Software Development

Software development today is more complex and faster-paced than ever. To keep up, organizations are embracing DevOps automation as a way to streamline workflows, minimize human error, and accelerate product delivery. Traditional methods often lead to delays, inefficiencies, and increased security risks that slow down innovation. With automated pipelines, businesses can...

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Mastering Agile Frameworks: Beyond Scrum and Kanban

In today’s digital-first business world, Agile methodologies have revolutionized how organizations manage projects, respond to change, and deliver customer value faster. Agile is more than just a methodology—it’s a cultural shift that promotes collaboration, adaptability, and iterative development for sustainable success. While Scrum and Kanban remain the most recognized Agile frameworks,...

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The Rise of Takaful and InsurTech: Transforming Middle East Insurance

Insurance is undergoing a major transformation—driven not just by technology, but also by values. As global conversations around economic inequality, social responsibility, and digital trust intensify, the call for transparent and community-centric financial systems is louder than ever. In this landscape, Takaful—the Islamic model of cooperative insurance—is emerging as a sustainable...

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From Clearing to Summer Melt: Smarter Planning for Universities in 2025

When summer arrives, higher education institutions in both the UK and the US face intense seasonal challenges. In the UK, UCAS Clearing becomes the busiest time of year, with record-breaking volumes of applications. In 2023 alone, more than 38,000 UK students secured university places through Clearing—a 14.6% jump from the...

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Where AI Falls Short in eCommerce — And How Agentic Intelligence Can Close the Gap

AI has become an integral part of modern eCommerce, but real-world adoption often reveals critical blind spots. While businesses have invested in AI-powered tools, most implementations stop at automation rather than delivering true intelligence. At Pure Technology, we believe solutions like agentic AI can bridge these gaps—transforming disconnected processes into...

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What is Microsoft Azure?

What is Microsoft Azure? Microsoft Azure is a comprehensive cloud computing platform and online portal that grants users access to manage a variety of cloud services and resources provided by Microsoft. These services encompass data storage and transformation based on individual requirements. Accessing Azure's resources and services requires only an active...

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What is MQTT?

1. What does MQTT stand for? MQTT stands for Message Queuing Telemetry Transport. It is a straightforward and lightweight messaging protocol designed for devices and networks with constraints such as high latency, low bandwidth, or unreliable connections. The design principles aim to minimize network bandwidth and resource requirements, ensuring security and...

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11 Important SEO Metrics to Track

When conducting an SEO audit for your site, it is imperative to focus on specific metrics, regardless of your business type. These key metrics provide valuable insights into the performance of your website in search engine rankings. Organic Traffic: Measure how much traffic your website receives from organic searches, excluding paid ads. Track...

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